The team behind JO Beauty Studio
Jelena
Osotova
Founder · Nail Art Specialist · Russian technique
One table. Eight years. One way of doing things.
— Jelena
Chapter I Origin 2014 — 2017
Restless hands, a fixed idea.
I was born with restless hands and a fixed idea: if something can be made beautiful, it's worth doing well. I came to manicures looking for a trade, and I stayed because I found a way to care for someone without having to explain it.
I started this trade over eight years ago. I passed through big studios and tables of people who knew a lot. I learned Russian technique, trained in Latvia and Poland, and the patience it takes to work nail by nail without shortcuts.
8+
Years in the trade
2.000+
Appointments completed
1Table · Zero rush
Philosophy
4
Specialists
Chapter II The studio 2018 — 2021
Small on purpose.
In 2018 I opened my own space in Dehesa de Campoamor, at Local 11. Small on purpose: a table, good light, quiet music, and the feeling of walking into a place where nobody is in a rush.
I designed it for myself and for whoever comes in. A chair, a lamp, a window onto the street, and time measured by appointment, not by the clock. Nothing here runs on an assembly line.
Chapter III Beauty that lasts 2022 — today
Four trades, one calm.
Over the years, the studio grew: Nadin joined for hair, Gintarè for hair colour, and Kristina for facial and body treatments. Same philosophy, same care, different expert hands.
Today, JO Beauty Studio is that: four specialists under one roof, one way of understanding the craft. Beauty that lasts.
— Jelena
The path so far
The milestones that built JO Beauty Studio.
2017
Trained in Russian technique
Intensive Russian manicure training in Latvia, at one of the reference studios for the technique.
2018
Local 11 opens
The studio is born in Dehesa de Campoamor, small and on purpose. A place with no rush, where the appointment is a pause.
2020
Specialising in nail art
Training in Japanese design and mixed techniques. The studio starts to become known for its exclusive designs.
2022
Hair, colour and facial join
Nadin, Gintarè and Kristina join the studio, each an expert in her field. From a nail studio to a complete beauty centre.
2024
2,000 clients served
The studio crosses the 2,000-appointment mark and becomes a local reference.
2026
A new website, the same calm
A refreshed brand and site, so booking is as easy as walking into the studio.
"An appointment isn't a formality. It's a moment for you. My job is to make sure that when you walk out the door, you're carrying something beautiful and the feeling that someone has taken good care of you."
— Jelena
Jelena Osotova · JO Beauty Studio
Voices from the studio
Real Google reviews.
We'll be waiting at Local 11.
Book your first appointment and feel the studio's calm in person. You're invited.
JO Beauty Studio Dehesa de Campoamor Est. 2018